How to Create High-Performing Video Content: Ideas for Every Niche

With the majority of social media platforms now video-first, Reels/TikToks/videos, or however you refer to your video content, are one of the most effective ways to boost engagement, grow your audience, and stay on top of social media trends. Whether you're a real estate agent, a restaurant owner, a content creator, an accountant, or a wellness coach, there are endless opportunities to create engaging video content that resonate with your audience, scaling cross-channel.

Take a look at our ultimate video content guide, with a variety of creative and high-performing ideas tailored to different industries, helping you to educate, entertain, and connect with your audience while driving more visibility for your brand.

Real Estate and Buyers Agent Video Content Ideas

1. Property Tours: Create a walkthrough of each of your property listings, highlighting key features like luxury kitchens, large backyards, or city views.

Tip: Use trending music, voiceovers and subtitles to narrate the key features of the home.

2. Before and After Transformation: Show a property transformation through renovation, interior design, or staging.

Tip: Use a time-lapse effect to condense the process into a short, captivating clip.

3. Client Testimonials: Capture authentic video snippets of clients sharing their positive experiences.

Tip: Keep it brief and focus on the emotional aspects of the client journey.

4. Neighbourhood Spotlights: Highlight local spots and amenities, such as parks, cafes or schools, to help potential buyers visualise their potential life in the area.

Tip: Turn Neighbourhood Spotlights into a series, with each video focusing on a different aspect of the neighbourhood.

5. Buying and Selling Tips: Share quick, actionable tips for first-time buyers or sellers, for example how to prepare for a house inspection.

Tip: Use text overlays to emphasise key points for easy readability.

Hospitality (Restaurants, Cafes, Bars) Video Content Ideas

6. Behind-the-Scenes: Show how your kitchen or bar staff create signature dishes and drinks, as well as the inspiration behind them.

Tip: Use fast-paced music to match the energy of your kitchen or bar.

7. Recipe Demos: Take your followers into the kitchen and share how your most popular dish or cocktail is made, for them to recreate at home or to come in and try for themself.

Tip: Simplify the process into short, digestible steps.

8. Customer Reaction: Record genuine customer reactions to your food, drinks, or experiences.

Tip: Capture laughter, surprise, and joy for a relatable touch.

9. Event and Promotion Announcements: Showcase upcoming events like live music nights, wine tastings, or holiday specials.

Tip: Create FOMO by emphasising limited availability.

10. User-Generated Content: Repost customer content featuring your food or experience.

Tip: Tag customers and encourage them to use branded hashtags.

Accounting and Financial Services Video Content Ideas

11. Tax Tips and Tricks: Share essential tax-saving tips and important deadlines.

Tip: Break down complex topics with easy-to-understand visuals.

12. Financial Myths Busted: Debunk common misconceptions like "You need a lot of money to invest."

Tip: Provide valuable insights with engaging visuals.

13. Day-in-the-Life of an Accountant: Take followers behind the scenes of your daily tasks.

Tip: Keep it lighthearted and relatable.

14. Budgeting and Saving Tips: Share simple ways to improve financial health.

Tip: Use text overlays for emphasis.

15. Client Success Stories: Show how your services helped clients manage their finances better.

Tip: Use customer quotes or success metrics for credibility.

Lifestyle and Wellness Video Content Ideas

16. Morning Routine: Show your self-care or wellness-focused morning habits.

Tip: Use soothing music and a consistent colour palette.

17. Simple Workouts: Show quick, effective at-home exercises.

Tip: Add step-by-step captions for guidance.

18. Meal Prep Hacks: Demonstrate how to prepare healthy meals efficiently.

Tip: Highlight time-saving techniques.

19. Self-Care Tips: Share wellness practices like journaling, meditation, or skincare routines.

Tip: Use calming visuals for a relaxing feel.

20. Motivational Quotes and Pep Talks: Share quotes or personal insights to inspire your audience.

Tip: Combine voiceovers with engaging visuals for impact.

Best Practices for Video on Instagram, TikTok, and YouTube

One video has the potential to scale cross-platform, however each social media platform has best practice principles that need to be followed.

Instagram Reels Best Practices

• Keep It Short and Snappy: Ideal length is 7-15 seconds. Grab attention in the first 3 seconds.

• Use Trending Sounds: Trending audio can boost discoverability.

• Add Text Overlays: Helps convey key messages, especially as many users watch without sound.

• Engaging Captions and Hashtags: Use relevant keywords and hashtags for SEO.

• Call-to-Action (CTA): Encourage saves, shares, and comments for better reach.

• High-Quality Video: 9:16 aspect ratio, at least 1080p resolution.

TikTok Best Practices

• Hook Viewers Instantly: The first 1-2 seconds must grab attention.

• Leverage Trends and Sounds: Participate in trending challenges and use viral sounds.

• Fast-Paced Editing: Quick cuts, jump cuts, and dynamic visuals keep users engaged.

• Encourage Interaction: Use questions, polls, or duets to drive engagement.

• Use Captions and Subtitles: Helps improve accessibility and retention.

• Post Consistently: 1-3 times per day is optimal for growth.

YouTube Shorts and Long-Form Video Best Practices

• Shorts: Bold, fast-paced content with eye-catching thumbnails. Use trending music and hashtags.

• Long-Form Video: Hook viewers within the first 10 seconds. Use clear sections, engaging thumbnails, and keyword-rich titles. Add captions and timestamps.

Ready to create maximum impact?

No matter the industry you’re in, video content is a powerful way to build brand awareness, educate your audience, and boost engagement, and with these ideas, you’ll be able to stay consistent and creative.

However, if you need a hand to create high-performing video content for your business, let’s chat.